Der CJ-3B

hingegen wird weiter gebaut. Er bleibt von 1953 bis 1968 im Geschäft und erreicht eine Verkaufszahl von 155.494 Stück, obwohl er ab 1954 den Jeep CJ-5 zum Konkurrenten hat. Wirtschaftlichen Erfolg erntet Kaiser auch durch internationale Lizenzvergabe: An Mitsubishi in Japan, das den Jeep CJ-3B länger als die Hausmarke bis 1998 produzierte; und an Mahindra in Indien, wo der Klassiker noch heute vom Band rollt.

1953 saw Jeep changing hands as Willys-Overland sold the company to Kaiser Motors. Moreover, a new power unit caused excitement under the hood. For the sake of side-mounted valves, the old classic flat motor was replaced by the new, significantly higher Willys Hurricane engine with hanging valves allowing power output to increase from 60 HP (44 kW) to 72 HP (53 kW). The hood had to be raised significantly in order to accommodate the new power plant, which did not contribute to the Jeep CJ-3B’s looks in any way. Senior management rejected the alternative design of the CJ-4. And only one version of the test vehicle was ever built, bought by an employee. The CJ-3B continued to be built. It remained in production from 1953 through to 1968 and achieved sales of 155,494 units even though the Jeep CJ-5 started competing with it from 1954 onwards. Kaiser also achieved economic success through international licenses. Mitsubishi in Japan produced the Jeep CJ-3B until 1998, longer than the original brand, while the classic Jeep still rolls off the assembly line at Mahindra in India.

Jeep CJ-3B 1953 – 1968